Grocery stores started packing cheese in anti-theft boxes to make it impossible to steal. A Russian blogger Ilya Varlamov reports in his blog that mozzarella, parmesan, cheddar, and brie can become an elite gift, a status indicator, and attract criminals.
“Did you notice how cheese is sold in some stores? In a special box with magnetic sensors! Previously truffles were sold like that, or expensive ink cartridges. And now – pieces of European cheese,” – draws attention to the new trend in the grocery business one of the most popular Russian bloggers. – “Probably, it would become a welcome gift, and young people will give it to the girls instead of flowers …”- suggests the young man.
Varlamov makes an analogy with how the fruits are treated in Japan: expensive varieties, for example, square watermelons, or “Ruby Roman” grapes can cost from several hundred to several thousand dollars, and can be presented as a business gift.
“Soon, people will kill for a piece of cheese,” – concludes Varlamov. He also predicts an appearance of a new service: guarding box removal from expensive (and not available in Russia) cheese.